Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]

The Unseen Force Driving B2B Marketing Success

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]

Applying “The Medium is the Message” Theory to Marketing Today

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]

Is the Medium Still the Message?

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan

Does Your Business Need to be On Every App?

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.

Calgary Branding: How to Increase Brand Recognition & Brand Inertia

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]

Sonos Just Made a Major Brand Mistake

Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]

The Marketing Genius Behind Baby Yoda

The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]

Esports Marketing: The Beginners Guide

Marketing with professional sports teams is nothing new. Brands have been spending advertising dollars on multi-million-dollar Superbowl ads and extravagant athlete sponsorships for decades. And, in recent years, there has […]

5 Reasons We Love Small Calgary Businesses

Calgary Networking Tips: How to Network Like a Pro

Despite the prevalence of social media, networking still plays an important role in the modern business world. Face-to-face networking is one of the most efficient ways to connect with potential […]

5 Times Rebranding Saved International Brands

As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]

The Best Avengers Inspired Marketing Campaigns

The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]

5 Rebranding Fails from Brands We Love

When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]

The Calgary Stampede Marketing Strategy

The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]

7 Ways to Modernize Your Brand

Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]

The 10 Most Instagrammable Spots in Calgary

Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]

Brands with Outstanding Logos | Calgary Graphic Design

What’s in a logo? A logo is an anchor to a company’s visual language and brand. It’s more than just a simple stamp for consumers to acknowledge. Logo’s are the […]

Game of Thrones Marketing: The Best Game of Thrones Inspired Marketing Campaigns

There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]

The Best Canadian Emojis For Your Next Marketing Campaign

The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms.  Emojis have become the new way of expressing thoughts […]

5 Tech Companies Whose Branding We Love

What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]

How to Find the Best Keywords For Your Website

Finding the best keywords for your brand should be the focus of any new business. If you are looking to grow your brand and improve your SEO ranking then choosing […]

8 Reasons Why You Need a Social Media Manager

Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]

Calgary Social Media Marketing: What To Include In Your Instagram Bio

Your social media bio is one of your first points of contact with potential followers or even customers. It is your chance to create an impressive first impression. Just like […]

Calgary Marketing: Marketing Your Cafe

When you open the doors to your new Calgary business, you probably expect customers to keep pouring in, profits doubling every month and generating a whole lot of excitement. Once […]

Influencer Marketing: The Original Social Influencer, Oprah

Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]

Calgary Marketing: Canada Day Marketing Ideas

On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]

Social Media Management: Beginners Photography Tips

Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]

Calgary Marketing: Residential Construction

Competition for home builders is stiff in Calgary and building a new home isn’t cheap. That means you need to set yourself apart from the competition and showcase your quality […]

Calgary Graphic Design: Designing Your Business Cards

In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]

5 Things You Should Never Say to a Graphic Designer

Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]

Calgary Marketing: Grow Your Small Business with Email Marketing

The internet has made marketing easier for businesses. One of the best ways Calgary Marketing can reach your customers through the internet is email marketing. Email marketing is taking advantage […]

6 Benefits of Hiring a Marketing Agency

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]

6 Reasons Why Brand Development Is Important

Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]

The Roles of Graphic Design Agencies in Marketing

Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]

Services Provided By Graphic Design Company Calgary

Services Provided by Graphic Design Company Calgary We’ve all heard it before, a picture says a thousand words. Graphics and user interfaces have revolutionized the world. It’s not an overstatement […]

The Social Media Measurement Plan – And Why You Need One

We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]

Personalized News Feeds – Are You Missing Out?

When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]

How to improve your page ranking for a specific SEO keyword

Keywords are the new Holy Grail of marketing and SEO. If you can dominate the right ones for your industry then you have a magic formula for ongoing inbound marketing […]

Greenwashing – It Started With Your Hotel Towels

Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]

The New breed of online troll – the Troglodyte

If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]

Functions of a Digital Marketing Agency

The digital world has seen phenomenal growth over the last decade in various forms. There are plenty of modern gadgets and devices with capacity to access digital services such as […]

Marketing Calgary; what does it entail?

Businesses are growing with every innovative idea that is realized and the critical tool defining their existence stands as their strategies of marketing Calgary. With this aspect, the operating niches […]

When did Marketing Start to Condone Profanity?

My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]

The Perils of Ego-centric Social Media Platforms

How many social media platforms can you name? Which was the first one you named? If current data is to be believed, it should be Facebook. Look at this: Every 60 […]

Medieval Logos – the Antoniewicz coat of arms

Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]

Green Marketing

Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]

Social media fails that make you super face palm

Social media management and online marketing are the new black. Anyone who is anyone in the selling arena knows that they need to go big and go digital. Most purchasing […]

7 Challenges Every Design Agency Faces

The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]

I don’t like it – A Graphic Design Dilemma

Graphic designers, whether they are in freelance graphic design or employed by a massive marketing machine, live in fear of hearing the words, ‘I don’t like it’, coming out of […]

Corporate Image and Branding

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]

#UnitedBreaksGuitars – A Case Study

One thing that Carroll was not in control of was the subject matter. The fact that being treated in such a frustrating way by customer service is not particular to […]

Right Back at ‘Ya! The Dangers of Reciprocal ‘Liking’

‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]

15 Companies you Recognize Just from their Tagline

Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]

Why Social Media Management is a Real Job (and Deserves a Real Pay)

Social media management has become such an integral part of our everyday lives we do it without thinking. We check our Facebook, Twitter and Instagram accounts in any idle moment […]

Why do People Like, Comment and Share on Social Media?

Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]

5 Laws of Marketing Technology you Need to Understand

Marketing technology has become an intrinsic part of any marketing company as most people turn to their digital devices at some point during 93% of their purchases – even major […]

How to Design a Killer Transparent Business Card

A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]

Marketing In Calgary During the Stampede

How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]

Marketing the IKEA Way

Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]

100 Top Marketing Quotes

Online marketing is campaign of constant reinvention. If you are a marketer every item you put on your work clothes and walk through the door you are thinking, ‘What can […]

The Rule of Seven

Social media marketing is a powerful way to reach your customer, but how has it changed marketing in general?

Graphic Design: It isn’t just the words you speak

Words have been used for centuries to convey meaning and messages. From the very first examples of writing found in tombs by archeologists, its presentation seems to have been important. […]

Calgary Graphic Design Companies

There are a wealth of opportunities with Calgary graphic design companies when you need to add some ‘zip’ to your marketing. Calgary is a city that is proud of its […]

Digital Marketing Agency Calgary

Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]

Worst. Marketing. Advice. Ever!

‘I always advise people never to give advice.’ PG Wodehouse People have a tendency to give advice – whether you want it or not. It doesn’t matter what the situation […]

How Much Did Some Famous Logos Cost?

Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]

We Live in a Visual Culture Age 6 Reasons We Live in a Visual Culture Age

We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]

Which is more important? – Your SEO or Your Content Quality

As a copywriter I have seen it all – and I mean ALL. As digital marketing has developed I have witnessed the cross over from clumsy traditional marketing campaigns that fell flat […]

Improving Social Media Operations

Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]

Win Back Campaigns – How Long Do You Wait?

Marketing campaigns have many uses – but they ALWAYS have a use. In a well-crafted, innovative marketing campaign contains a call to action that resonates with the audience and drives […]

Whatever Happened to the 4 P’s? Traditional to Digital Marketing

For decades the watchwords for savvy marketers have been product, placement, price and promotion. The four P’s of marketing were the ONLY guidelines for a complete industry and they were […]

The Seven Deadly Sins of Videography

Video Rocks. There is no other way to say it. Placing a short video on your web page, email campaign or social media will impress the search engines bots, attract […]