Great brands consistently win the hearts and minds of their customers.

The first step in creating a brand strategy is articulating your brand promise – the specific value and purpose you deliver to your customers day in, day out.

The brand strategy, in turn, centres around that promise and outlines how a company positions and presents its brand to the world. It provides the framework for creating a consistent, differentiated, and emotionally resonant brand experience. It empowers businesses to effectively communicate with their target audience, build brand loyalty, and drive long-term success in the market.

A well-researched and thoughtful approach to your brand development will ensure a strong and consistent brand presence that connects with customers now and in the long run.

What makes a
brand strategy?

A winning brand strategy needs to go beyond defining the brand’s unique value proposition and target audience.

It needs empathy.

We achieve this by collecting meaningful first-party data. This helps us create an authentic picture of your customers, their pain points, and why they value your brand above all others.

Using this data, we build a brand strategy that doubles-down on fostering meaningful connections with your core audience, while building inroads with new ones.

Our goal is to be your most effective collaborator. When it comes to brand strategy, we will support you and your brand as it evolves and grows in an ever-changing market.

Brand Strategy Services.


Reaffirm or discover the specific value and benefits your brand provides so you can build trust and differentiate yourself from the competition.


Guidelines will help you maintain consistent standards and reinforce brand integrity.

Visual Brand

From logos to websites to in-store signage, your brand must be unique and consistent.


Messaging that is memorable, unwavering, and tells your authentic brand story.


A strong employer brand will help you gain a competitive advantage, attract and retain top talent, and drive long-term growth and success.

Style Guide

Create consistency in visual representation of your brand across different mediums and touchpoints. including print guidelines.


All rules and regulations that create a consistent tone, voice, and style for all written communication.

Our work.

EECOL Electric.

As is often the case with B2B marketing campaigns, helping your customers understand how you support their success is key to driving engagement. Using first-party data as a foundation, we embarked on a value-added services campaign that placed EECOL's staff and their expertise front and centre.


New West Truck Centres (NWTC) illustrates MeDM's adaptability and support in the face of remarkable growth. Initially approaching us for a website, NWTC's journey with us evolved into a multifaceted partnership that transcended conventional client-agency dynamics. 

Hire Value Inc.

Brand identity is the bedrock of Hire Value's remarkable journey, harmonizing perfectly with its core purpose: to deliver top-tier human resources consulting services. 

Oasis Fertility.

MeDM’s long-standing partnership with Oasis Fertility Centre underscores our multifaceted capabilities and steadfast dedication to helping clients scale.


MeDM and CEDA: Crafting an employer brand strategy that recruits top candidates.


MeDM's collaboration with APEX in rebranding was driven by a clear vision – to align the brand with the essence of a group of government organizations striving to elevate each other. 


MeDM played a crucial role in transforming Wajax’s Engineering Services Division by establishing a unified and coherent voice within their highly technical documents.