How you tell a story is just as important as the story itself.

To thrive, your business needs to attract, engage, and retrain customers. A content strategy provides a structured and purposeful approach to creating, distributing, and managing content to achieve specific marketing objectives. When it’s informed by industry insights and first-party data, it can help businesses and organizations effectively communicate with their target audiences, build brand awareness, engage customers, and drive conversions. Most importantly, it aligns your content efforts with your marketing objectives, ensuring that every piece of content serves a purpose and contributes to overall marketing success.

What makes a remarkable content strategy?

A winning content strategy needs to go beyond thoughtful planning, creation, distribution, and management of your content. It needs substance. We use first-party data to create a strategy rooted in accurate information and meaningful customer insights. This helps us create a customer journey that takes your core audience, willingly, down the path to purchase. To support continuous improvement, we build in measures of success to help us optimize your strategy and hit your marketing targets. Our goal is to be your most effective collaborator. When it comes to content strategy, that means we’ll be as efficient as possible given your budget and timing.

Brand Strategy Services.

First-party Data Insights

Collect meaningful data about your customers and learn insights to achieve your marketing goals.

Content Roadmap

Plan for success by creating a content roadmap to support your business goals and milestones.

Creative Content

Whether you need ideas or help with execution, we’ll make sure your content is quality.

Personas and Segmentation

Understand your primary target audience and their deepest desires when it comes to your brand.

Customer Journey Mapping

Eliminate customer doubts or barriers to purchase with a customer journey map.

Customized Marketing Channels

Tailor your channels to connect with the right audience and drive conversion rates.

SEO and Keyword Strategy

Enhance your online visibility and reach the right potential customer.

Marketing Goals and Measures

Crisp marketing objectives allow you to measure success, optimize your strategy, and meet your ROI.

Marketing Campaign Planning

Use the right strategies, messaging, and content to connect with your audience and grow your brand.

Internal Comm. Support

Your staff are your greatest marketing and sales asset – let’s help you inform and empower them.

Partnership Agreements

Make sure you’re partnering with a company that will elevate your brand as much as theirs.

Our work.

EECOL Electric.

As is often the case with B2B marketing campaigns, helping your customers understand how you support their success is key to driving engagement. Using first-party data as a foundation, we embarked on a value-added services campaign that placed EECOL's staff and their expertise front and centre.


New West Truck Centres (NWTC) illustrates MeDM's adaptability and support in the face of remarkable growth. Initially approaching us for a website, NWTC's journey with us evolved into a multifaceted partnership that transcended conventional client-agency dynamics. 

Hire Value Inc.

Brand identity is the bedrock of Hire Value's remarkable journey, harmonizing perfectly with its core purpose: to deliver top-tier human resources consulting services. 

Oasis Fertility.

MeDM’s long-standing partnership with Oasis Fertility Centre underscores our multifaceted capabilities and steadfast dedication to helping clients scale.


MeDM and CEDA: Crafting an employer brand strategy that recruits top candidates.


MeDM's collaboration with APEX in rebranding was driven by a clear vision – to align the brand with the essence of a group of government organizations striving to elevate each other. 


MeDM played a crucial role in transforming Wajax’s Engineering Services Division by establishing a unified and coherent voice within their highly technical documents.