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Strategic Communications

Applying “The Medium is the Message” Theory to Marketing Today

September 13, 2023

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]

Read more
Blog Image
Strategic Communications

Is the Medium Still the Message?

September 12, 2023

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan

Read more
Blog Image
Content Strategy

Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

July 12, 2024

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]

Read more
Blog Image
Marketing Implementation

The Unseen Force Driving B2B Marketing Success

January 22, 2024

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]

Read more
Blog Image
Strategic Communications

Applying “The Medium is the Message” Theory to Marketing Today

September 13, 2023

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]

Read more
Blog Image
Strategic Communications

Is the Medium Still the Message?

September 12, 2023

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan

Read more
Blog Image
Content Strategy

Does Your Business Need to be On Every App?

September 10, 2023

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.

Read more
Blog Image
Brand Strategy

Calgary Branding: How to Increase Brand Recognition & Brand Inertia

February 26, 2020

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]

Read more
Blog Image
Creative & Content

The Marketing Genius Behind Baby Yoda

December 17, 2019

The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]

Read more
Blog Image
Strategic Communications

Calgary Networking Tips: How to Network Like a Pro

August 19, 2019

Despite the prevalence of social media, networking still plays an important role in the modern business world. Face-to-face networking is one of the most efficient ways to connect with potential […]

Read more
Blog Image
Brand Strategy

5 Times Rebranding Saved International Brands

August 12, 2019

As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]

Read more
Blog Image
Content Strategy

The Best Avengers Inspired Marketing Campaigns

August 8, 2019

The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]

Read more
Blog Image
Brand Strategy

5 Rebranding Fails from Brands We Love

August 1, 2019

When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]

Read more
Blog Image
Marketing Implementation

The Calgary Stampede Marketing Strategy

July 11, 2019

The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]

Read more
Blog Image
Brand Strategy

7 Ways to Modernize Your Brand

July 8, 2019

Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]

Read more
Blog Image
Creative & Content

The 10 Most Instagrammable Spots in Calgary

June 20, 2019

Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]

Read more
Blog Image
Content Strategy

Game of Thrones Marketing: The Best Game of Thrones Inspired Marketing Campaigns

June 12, 2019

There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]

Read more
Blog Image
Creative & Content

The Best Canadian Emojis For Your Next Marketing Campaign

June 10, 2019

The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms.  Emojis have become the new way of expressing thoughts […]

Read more
Blog Image
Brand Strategy

5 Tech Companies Whose Branding We Love

June 3, 2019

What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]

Read more
Blog Image
Content Strategy

8 Reasons Why You Need a Social Media Manager

November 29, 2018

Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]

Read more
Blog Image
Content Strategy

Influencer Marketing: The Original Social Influencer, Oprah

August 1, 2018

Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]

Read more
Blog Image
Content Strategy

Calgary Marketing: Canada Day Marketing Ideas

July 6, 2018

On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]

Read more
Blog Image
Creative & Content

Social Media Management: Beginners Photography Tips

June 27, 2018

Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]

Read more
Blog Image
Marketing Implementation

Calgary Graphic Design: Designing Your Business Cards

April 11, 2018

In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]

Read more
Blog Image
Creative & Content

5 Things You Should Never Say to a Graphic Designer

December 13, 2017

Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]

Read more
Blog Image
Marketing Agencies

6 Benefits of Hiring a Marketing Agency

August 30, 2017

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]

Read more
Blog Image
Brand Strategy

6 Reasons Why Brand Development Is Important

July 26, 2017

Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]

Read more
Blog Image
Creative & Content

The Roles of Graphic Design Agencies in Marketing

July 5, 2017

Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]

Read more
Blog Image
Content Strategy

The Social Media Measurement Plan – And Why You Need One

October 11, 2016

We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]

Read more
Blog Image
Content Strategy

Personalized News Feeds – Are You Missing Out?

July 12, 2016

When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]

Read more
Blog Image
Strategic Communications

Greenwashing – It Started With Your Hotel Towels

June 28, 2016

Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]

Read more
Blog Image
Content Strategy

The New breed of online troll – the Troglodyte

May 31, 2016

If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]

Read more
Blog Image
Marketing Agencies

Functions of a Digital Marketing Agency

May 24, 2016

The digital world has seen phenomenal growth over the last decade in various forms. There are plenty of modern gadgets and devices with capacity to access digital services such as […]

Read more
Blog Image
Content Strategy

When did Marketing Start to Condone Profanity?

April 19, 2016

My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]

Read more
Blog Image
Creative & Content

Medieval Logos – the Antoniewicz coat of arms

March 22, 2016

Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]

Read more
Content Strategy

Green Marketing

March 8, 2016

Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]

Read more
Blog Image
Creative & Content

7 Challenges Every Design Agency Faces

January 6, 2016

The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]

Read more
Blog Image
Brand Strategy

Corporate Image and Branding

October 2, 2015

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]

Read more
Blog Image
Content Strategy

Right Back at ‘Ya! The Dangers of Reciprocal ‘Liking’

August 28, 2015

‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]

Read more
Blog Image
Creative & Content

15 Companies you Recognize Just from their Tagline

August 17, 2015

Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]

Read more
Blog Image
Content Strategy

Why do People Like, Comment and Share on Social Media?

July 31, 2015

Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]

Read more
Blog Image
Creative & Content

How to Design a Killer Transparent Business Card

July 13, 2015

A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]

Read more
Blog Image
Content Strategy

Marketing In Calgary During the Stampede

July 3, 2015

How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]

Read more
Blog Image
Content Strategy

Marketing the IKEA Way

June 26, 2015

Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]

Read more
Blog Image
Marketing Agencies

Digital Marketing Agency Calgary

March 20, 2015

Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]

Read more
Blog Image
Creative & Content

How Much Did Some Famous Logos Cost?

December 29, 2014

Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]

Read more
Blog Image
Creative & Content

We Live in a Visual Culture Age 6 Reasons We Live in a Visual Culture Age

December 21, 2014

We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]

Read more
Blog Image
Content Strategy

Improving Social Media Operations

September 5, 2014

Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]

Read more
Blog Image
Marketing Implementation

Win Back Campaigns – How Long Do You Wait?

July 15, 2014

Marketing campaigns have many uses – but they ALWAYS have a use. In a well-crafted, innovative marketing campaign contains a call to action that resonates with the audience and drives […]

Read more
Blog Image
Marketing Implementation

The Seven Deadly Sins of Videography

April 1, 2014

Video Rocks. There is no other way to say it. Placing a short video on your web page, email campaign or social media will impress the search engines bots, attract […]

Read more
Blog Image
Brand Strategy

Calgary Branding: How to Increase Brand Recognition & Brand Inertia

February 26, 2020

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]

Read more
Blog Image
Brand Strategy

5 Times Rebranding Saved International Brands

August 12, 2019

As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]

Read more
Blog Image
Brand Strategy

5 Rebranding Fails from Brands We Love

August 1, 2019

When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]

Read more
Blog Image
Brand Strategy

7 Ways to Modernize Your Brand

July 8, 2019

Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]

Read more
Blog Image
Brand Strategy

5 Tech Companies Whose Branding We Love

June 3, 2019

What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]

Read more
Blog Image
Brand Strategy

6 Reasons Why Brand Development Is Important

July 26, 2017

Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]

Read more
Blog Image
Brand Strategy

Corporate Image and Branding

October 2, 2015

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]

Read more
Blog Image
Content Strategy

Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

July 12, 2024

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]

Read more
Blog Image
Content Strategy

Does Your Business Need to be On Every App?

September 10, 2023

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.

Read more
Blog Image
Content Strategy

The Best Avengers Inspired Marketing Campaigns

August 8, 2019

The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]

Read more
Blog Image
Content Strategy

Game of Thrones Marketing: The Best Game of Thrones Inspired Marketing Campaigns

June 12, 2019

There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]

Read more
Blog Image
Content Strategy

8 Reasons Why You Need a Social Media Manager

November 29, 2018

Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]

Read more
Blog Image
Content Strategy

Influencer Marketing: The Original Social Influencer, Oprah

August 1, 2018

Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]

Read more
Blog Image
Content Strategy

Calgary Marketing: Canada Day Marketing Ideas

July 6, 2018

On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]

Read more
Blog Image
Content Strategy

The Social Media Measurement Plan – And Why You Need One

October 11, 2016

We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]

Read more
Blog Image
Content Strategy

Personalized News Feeds – Are You Missing Out?

July 12, 2016

When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]

Read more
Blog Image
Content Strategy

The New breed of online troll – the Troglodyte

May 31, 2016

If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]

Read more
Blog Image
Content Strategy

When did Marketing Start to Condone Profanity?

April 19, 2016

My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]

Read more
Blog Image
Content Strategy

Green Marketing

March 8, 2016

Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]

Read more
Blog Image
Content Strategy

Right Back at ‘Ya! The Dangers of Reciprocal ‘Liking’

August 28, 2015

‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]

Read more
Blog Image
Content Strategy

Why do People Like, Comment and Share on Social Media?

July 31, 2015

Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]

Read more
Blog Image
Content Strategy

Marketing In Calgary During the Stampede

July 3, 2015

How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]

Read more
Blog Image
Content Strategy

Marketing the IKEA Way

June 26, 2015

Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]

Read more
Blog Image
Content Strategy

Improving Social Media Operations

September 5, 2014

Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]

Read more
Blog Image
Creative & Content

The Marketing Genius Behind Baby Yoda

December 17, 2019

The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]

Read more
Blog Image
Creative & Content

The 10 Most Instagrammable Spots in Calgary

June 20, 2019

Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]

Read more
Blog Image
Creative & Content

The Best Canadian Emojis For Your Next Marketing Campaign

June 10, 2019

The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms.  Emojis have become the new way of expressing thoughts […]

Read more
Blog Image
Creative & Content

Social Media Management: Beginners Photography Tips

June 27, 2018

Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]

Read more
Blog Image
Creative & Content

5 Things You Should Never Say to a Graphic Designer

December 13, 2017

Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]

Read more
Blog Image
Creative & Content

The Roles of Graphic Design Agencies in Marketing

July 5, 2017

Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]

Read more
Blog Image
Creative & Content

Medieval Logos – the Antoniewicz coat of arms

March 22, 2016

Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]

Read more
Blog Image
Creative & Content

7 Challenges Every Design Agency Faces

January 6, 2016

The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]

Read more
Blog Image
Creative & Content

15 Companies you Recognize Just from their Tagline

August 17, 2015

Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]

Read more
Blog Image
Creative & Content

How to Design a Killer Transparent Business Card

July 13, 2015

A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]

Read more
Blog Image
Creative & Content

How Much Did Some Famous Logos Cost?

December 29, 2014

Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]

Read more
Blog Image
Creative & Content

We Live in a Visual Culture Age 6 Reasons We Live in a Visual Culture Age

December 21, 2014

We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]

Read more
Blog Image
Marketing Agencies

6 Benefits of Hiring a Marketing Agency

August 30, 2017

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]

Read more
Blog Image
Marketing Agencies

Functions of a Digital Marketing Agency

May 24, 2016

The digital world has seen phenomenal growth over the last decade in various forms. There are plenty of modern gadgets and devices with capacity to access digital services such as […]

Read more
Blog Image
Marketing Agencies

Digital Marketing Agency Calgary

March 20, 2015

Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]

Read more
Blog Image
Marketing Implementation

The Unseen Force Driving B2B Marketing Success

January 22, 2024

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]

Read more
Blog Image
Marketing Implementation

The Calgary Stampede Marketing Strategy

July 11, 2019

The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]

Read more
Blog Image
Marketing Implementation

Calgary Graphic Design: Designing Your Business Cards

April 11, 2018

In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]

Read more
Blog Image
Marketing Implementation

Win Back Campaigns – How Long Do You Wait?

July 15, 2014

Marketing campaigns have many uses – but they ALWAYS have a use. In a well-crafted, innovative marketing campaign contains a call to action that resonates with the audience and drives […]

Read more
Blog Image
Marketing Implementation

The Seven Deadly Sins of Videography

April 1, 2014

Video Rocks. There is no other way to say it. Placing a short video on your web page, email campaign or social media will impress the search engines bots, attract […]

Read more
Blog Image
Strategic Communications

Applying “The Medium is the Message” Theory to Marketing Today

September 13, 2023

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]

Read more
Blog Image
Strategic Communications

Is the Medium Still the Message?

September 12, 2023

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan

Read more
Blog Image
Strategic Communications

Calgary Networking Tips: How to Network Like a Pro

August 19, 2019

Despite the prevalence of social media, networking still plays an important role in the modern business world. Face-to-face networking is one of the most efficient ways to connect with potential […]

Read more
Blog Image
Strategic Communications

Greenwashing – It Started With Your Hotel Towels

June 28, 2016

Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]

Read more