104 – 1240 Kensington Rd. NW,
Suite 323 Calgary, AB, T2N 3P7
104 – 1240 Kensington Rd. NW,
Suite 323 Calgary, AB, T2N 3P7
As is often the case with B2B marketing campaigns, helping your customers understand how you support their success is key to driving engagement. Using first-party data as a foundation, we embarked on a value-added services campaign that placed EECOL's staff and their expertise front and centre.
MeDM’s web development efforts for New West Truck Centres (NWTC) were transformative. We meticulously crafted a brand-new website, giving special consideration to the unique needs of NWTC’s customer base – many of whom are constantly on the road.
Brand identity is the bedrock of Hire Value’s remarkable journey, harmonizing perfectly with its core purpose: to deliver top-tier human resources consulting services.
MeDM devised an impactful social media strategy that extended Oasis Fertility’s reach and engagement across various platforms.
As a specialty industrial and environmental services provider, CEDA’s primary goal in working with MeDM was to bolster its recruitment marketing strategy.
MeDM’s collaboration with APEX in rebranding was driven by a clear vision – to align the brand with the essence of a group of government organizations striving to elevate each other.
Wajax is a leading end-to-end service and solutions provider for the Canadian industry.
All brands – especially in business-to-business – walk in a world without walls, where your customers talk to each other… even when you’re not there… even if you have no idea…
DON’T PANIC.
MeDM specializes in aligning the external and internal brand experience. Establishing trust and credibility across all audiences, we transform B2B companies into beloved, resilient brands.
MeDM isn’t interested in being just another creative agency.
These principles outline how we do that.
We don’t produce tactics for tactics’ sake. Our marketing strategies, creative, and content are all rooted in research, trends, and data to deliver a strong ROI.
We are driven by solving business problems, not by running up a tab. We have an innate need to get it right – success is measured by our effectiveness.
“Yes people” don’t care where you end up. But we do. We challenge ourselves (and you) to create the best data-driven solutions given your budget and time.
We help business-to-business brands forge authentic relationships with customers.
Launching a marketing campaign that falls flat isn’t just a waste of precious time and resources – it’s a missed opportunity to grow your business.
At MeDM, we use first-party data to help us engage your internal and external audiences and optimize your marketing efforts.
No more misfires – just campaigns that hit the target.
Learn more about our process.
The first step in creating a brand strategy is articulating your brand promise – the specific value and purpose you deliver to your customers day in, day out. The brand strategy, in turn, centres around that promise and outlines how a company positions and presents its brand to the world. It provides the framework for […]
Learn moreTo thrive, your business needs to attract, engage, and retrain customers. A content strategy provides a structured and purposeful approach to creating, distributing, and managing content to achieve specific marketing objectives. When it’s informed by industry insights and first-party data, it can help businesses and organizations effectively communicate with their target audiences, build brand awareness, […]
Learn moreTo thrive, your business needs to attract, engage, and retrain customers. A content strategy provides a structured and purposeful approach to creating, distributing, and managing content to achieve specific marketing objectives. When it’s informed by industry insights and first-party data, it can help businesses and organizations effectively communicate with their target audiences, build brand awareness, […]
Learn moreRooted in data and research, creative tactics engage with your target audience to inspire action and generate leads. The right combination of visuals, design, and storytelling will produce memorable experiences that differentiate your brand and expand its reach. This, in turn, will increase your brand awareness, credibility, and influence consumer behaviour to drive business growth.
Learn moreGetting a plan to the point of distribution can seem like a Herculean effort – but the work doesn’t stop there. As tactics are deployed, continuous monitoring and data-driven adaptations will help you optimize results and facilitate ongoing improvements for future. Effectively reaching the target audience, generating leads, driving conversions is what will ultimately contribute […]
Learn moreTo thrive, your business needs to attract, engage, and retrain customers. A content strategy provides a structured and purposeful approach to creating, distributing, and managing content to achieve specific marketing objectives. When it’s informed by industry insights and first-party data, it can help businesses and organizations effectively communicate with their target audiences, build brand awareness, […]
Learn moreWhy Marshall McLuhan is still relevant to marketing Introduction If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan and/or his most famous phrase: “The Medium is the Message.” As you can probably tell by our company’s namesake, we’re big fans […]
How the medium affects the messages we deliver in a digital age Introduction In Part 1 – Is the Medium Still the Message?, we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has a transformative effect on how we consume information, how we think, and engage […]
What the latest data says about internet users, their preferences, and their behaviours The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business. From the plethora of new tech and apps being introduced daily, to the unfortunately large amount of […]