As a specialty industrial and environmental services provider, CEDA’s primary goal in working with MeDM was to bolster its recruitment marketing strategy.
Using their existing marketing materials, we crafted a compelling employer brand campaign that steered prospective candidates to apply for open positions on the CEDA website. This campaign extended across diverse platforms – including Google, Facebook, and Instagram – effectively creating awareness about CEDA’s brand and dynamic mobile workforce.
Our Search Engine Marketing (SEM) strategy, featuring Google Display and YouTube, has run successfully for the past two years, drawing attention to CEDA’s unique employer value proposition and propelling its recruitment efforts.
To support our efforts to refine CEDA’s recruitment marketing strategy and campaign, we also produced a video to educate potential new hires about CEDA’s unique corporate culture.
From scripting to voiceovers to editing, we handled all the details. The resulting “Life at CEDA” video was pivotal in conveying the company’s commitment to addressing operational and environmental challenges while fostering a culture of safety that transcends the workplace.
Alongside recruitment, we ran a successful awareness campaign to help showcase CEDA’s vast service offerings in the industrial and environmental sectors to prospective clients and recruits.
Through our partnership, CEDA has attracted a talented workforce and reinforced its position as a leader in safety and innovative solutions in its field.