MeDM embarked on a transformative journey with EECOL when they initially approached us for assistance with their website. However, it swiftly became apparent that EECOL was grappling with more profound challenges: they needed clear branding guidelines to ensure internal and external consistency.
Recognizing the scope of the issue, we took on the monumental task of refining EECOL’s brand identity. This step was pivotal in facilitating a large-scale web development project and supporting their omnichannel digital transformation.
Over the years, we have operated as their external marketing department as they built up their internal resources. We’ve empowered them to harness our vast resources for an array of projects, effectively bridging gaps in brand strategy, content marketing, content creation, photography, video production, and campaign coordination.
Today, we use first-party data to understand their customers better and build content marketing strategies around their value-added services. MeDM’s unwavering support has enabled EECOL to achieve its goals efficiently and effectively.
Our collaboration with EECOL has yielded a wealth of impactful work products. We systematically standardized EECOL’s brand identity across the organization, crafting comprehensive branding guidelines. These guidelines extended to encompass store signage, fleet signage, uniforms, and their digital presence, ensuring a uniform and professional image across all touchpoints.
Furthermore, we devised a robust content marketing strategy rooted in first-party customer data. These insights enabled us to identify content pillars and curate a tailored content mix for various channels that spoke to their value-added services.
To support this work, we assisted EECOL in significantly overhauling its service offerings, providing them with a distinct and compelling market presence. Our support extended to managing campaigns and creating content, firmly solidifying our role as their trusted marketing partner.
With MeDM’s guidance, EECOL has not only achieved clarity in their marketing efforts but also gained the confidence to stand independently and assertively in its industry.
We played a pivotal role in shaping EECOL’s User Experience (UX) and User Interface (UI), crafting a clear, modern, and easily navigable digital environment currently being implemented within Adobe Experience Manager.
Our work encompassed everything from mockups and icon design to menu layouts and mobile optimization. This meticulous attention to detail extended to co-branded marketing elements, ensuring a cohesive and professional feel across all mediums. Our branding efforts have created consistency throughout the company, enhancing EECOL’s overall image and user engagement.