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  • Brand Promise.
  • Sales Copy writing.

From confusing jargon to captivating copy: How MeDM translated Wajax’s technical expertise into compelling marketing material.

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Wajax is a leading end-to-end service and solutions provider for the Canadian industry. MeDM played a crucial role in transforming Wajax’s Engineering Services Division by establishing a unified and coherent voice within their highly technical documents. 

This endeavour involved distilling intricate value propositions into clear and concise marketing language. By doing so, we successfully bridged the gap between complex engineering concepts and accessible marketing material. This new messaging framework was seamlessly integrated into Wajax’s sales team’s collateral, equipping them with powerful tools to communicate the division’s unique value offerings to clients.


Sales Copy Writing.


Given the complexity of their technical documentation, Wajax’s Engineering Services Division presented a unique challenge. 

With intricate details surrounding equipment testing, performance evaluations, and economic analyses, we translated these insights into an understandable and compelling copy. While the process was demanding, our expertise in copywriting and a focused approach resulted in a series of brochures that effectively conveyed Wajax’s engineering capabilities and field service expertise.

The project clarified its messaging and empowered Wajax to present its engineering services in a more accessible and engaging manner.