Strategic communications brings coherence and unity to your brand and how it is being experienced by internal and external audiences.
Developing and measuring communication strategies will help you build stronger relationships, shape perceptions, manage reputation and risk, and drive organizational success through intentional and thoughtful practices.
This function enhances the effectiveness of marketing activities by ensuring that messages are consistent, aligned with your brand promise, and engage key stakeholders the right way at the right time.
To be remarkable and strategic, communication needs to be more than just an afterthought.
It needs empowerment.
When communications is given a seat at the decision-making table, a company ensures its communication and marketing activities align with business functions and brand promise internally and externally – before going too far down the path of marketing implementation.
We take a thoughtful and strategic approach to our discovery process using audience insights and first-party research and data. By creating a marketing plan that incorporates strategic communications, we ensure your messages are consistent, concise, targeted, and build buy-in.
Our goal is to be your most effective collaborator. When it comes to strategic communications, we will help you build the infrastructure to cultivate meaningful connections over time.
We assess your communications for consistency, clarity, and alignment while highlighting key gaps and opportunities.
We develop clear escalation procedure plans that prepare your team to respond quickly, confidently, and consistently in critical moments.
We craft a distinctive brand voice that brings your personality to life and ensures consistency across every channel.
We help sharpen your value proposition to capture attention, build trust, and drive action.
We bridge the gap between internal culture and external brand to create seamless, aligned communication.
We help leaders communicate with clarity, purpose, and influence through expertly written speeches, memos, and keynotes.
We help you define your brand and tell your story in a way that inspires trust, loyalty, and growth.
We turn your announcements into headlines with strategic media pitching and expertly written press releases.
Our media training equips executives to handle tough questions, stay on message, and represent your brand with authority.
We help executives build authentic, influential personal brands on social media that align with business goals.
Amplify your brand’s reach and trust with employee advocacy programs that turn your team into powerful, authentic ambassadors.
Drive alignment and minimize disruption with change management communications that guide your team through transformation with clarity, confidence, and purpose.
As is often the case with B2B marketing campaigns, helping your customers understand how you support their success is key to driving engagement. Using first-party data as a foundation, we embarked on a value-added services campaign that placed EECOL's staff and their expertise front and centre.
New West Truck Centres (NWTC) illustrates MeDM's adaptability and support in the face of remarkable growth. Initially approaching us for a website, NWTC's journey with us evolved into a multifaceted partnership that transcended conventional client-agency dynamics.
Brand identity is the bedrock of Hire Value's remarkable journey, harmonizing perfectly with its core purpose: to deliver top-tier human resources consulting services.
MeDM’s long-standing partnership with Oasis Fertility Centre underscores our multifaceted capabilities and steadfast dedication to helping clients scale.
MeDM and CEDA: Crafting an employer brand strategy that recruits top candidates.
MeDM's collaboration with APEX in rebranding was driven by a clear vision – to align the brand with the essence of a group of government organizations striving to elevate each other.
MeDM played a crucial role in transforming Wajax’s Engineering Services Division by establishing a unified and coherent voice within their highly technical documents.
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