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Social listening has cemented itself as a cornerstone of modern marketing. Over half (55%) of companies in the Americas have incorporated it into their strategies, with another 14% planning to […]
Canada’s Digital Review On average, Canadians spend 6 hours and 18 minutes per day using the internet across all devices. Mobile phones account for nearly half of this time, […]
Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and […]
Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]
The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]
If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan
The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.
Everything You Need to Work from Home in 2020: COVID-19 In a matter of days, COVID-19 has drastically changed the way all of us are moving through day-to-day life. Everything […]