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Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]
The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]
If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan
The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.
If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]
Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]
The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]
Marketing with professional sports teams is nothing new. Brands have been spending advertising dollars on multi-million-dollar Superbowl ads and extravagant athlete sponsorships for decades. And, in recent years, there has […]