Is the Medium Still the Message?

Why Marshall McLuhan is still relevant to marketing   Introduction If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard […]

Applying “The Medium is the Message” Theory to Marketing Today

How the medium affects the messages we deliver in a digital age Introduction In Part 1 – Is the Medium Still the Message?, we learned about Marshall McLuhan’s theory on […]

Does Your Business Need to be On Every App?

What the latest data says about internet users, their preferences, and their behaviours The digital age can feel overwhelming – especially if you’re playing a game of catchup when it […]