The Unseen Force Driving B2B Marketing Success

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]



Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

A company’s website is often the first point of contact for potential clients, investors, future employees, vendors, and partners. Beyond aesthetics and functionality, a website reflects a company’s brand, values, […]



Is the Medium Still the Message?

Why Marshall McLuhan is still relevant to marketing   Introduction If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard […]



Applying “The Medium is the Message” Theory to Marketing Today

How the medium affects the messages we deliver in a digital age Introduction In Part 1 – Is the Medium Still the Message?, we learned about Marshall McLuhan’s theory on […]



Does Your Business Need to be On Every App?

What the latest data says about internet users, their preferences, and their behaviours The digital age can feel overwhelming – especially if you’re playing a game of catchup when it […]