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Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and […]
Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]
The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]
If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan
The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.
In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google recently announced that the remaining 30% will be […]
Gone are the days of placing your business and the Yellow Pages and waiting for the calls to roll in. In 2020, there are many more ways to reach your […]
If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]
2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a way. Becoming a mature student and stepping […]