Social Listening in 2025: Trends, Tools, and Tactics to Stay Ahead

Social listening has cemented itself as a cornerstone of modern marketing. Over half (55%) of companies in the Americas have incorporated it into their strategies, with another 14% planning to […]



Canada’s Digital Year in Review 2024

Canada’s Digital Review   On average, Canadians spend 6 hours and 18 minutes per day using the internet across all devices. Mobile phones account for nearly half of this time, […]



KNOCK, KNOCK. Calling Small B2B Business Owners!



Case Study: MeDM Drives Marketing Success for Wajax Ltd.

Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and […]



Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]



The Unseen Force Driving B2B Marketing Success

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]



Applying “The Medium is the Message” Theory to Marketing Today

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]



Is the Medium Still the Message?

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan



Does Your Business Need to be On Every App?

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.



Everything You Need to Work from Home in 2020: COVID-19

Everything You Need to Work from Home in 2020: COVID-19 In a matter of days, COVID-19 has drastically changed the way all of us are moving through day-to-day life. Everything […]