MeDM provides ongoing branding, graphic design, and digital marketing services for New West. The team has redesigned the client’s website, designed marketing materials, and managed campaigns.
The client is happy with the deliverables MeDM has provided. They showcased flexibility, responsiveness to changing priorities, and excellent communication via in-person and virtual meetings. The team’s talent and customer service are impressive, resulting in a positive engagement.
New West Truck Centres, a full-service heavy-duty truck dealership representing Freightliner, Western Star, and other leading brands, was undergoing rapid expansion across Western Canada, from five to twelve locations. To support this growth, the company sought to strengthen and standardize its brand presence across all channels. In 2021, New West partnered with MeDM Inc. to lead a comprehensive marketing transformation encompassing website redevelopment, digital strategy, and creative direction. MeDM was selected for its cultural alignment, proximity, value, and proven reputation for flexibility, responsiveness, and strong customer service.
As New West scaled, its marketing efforts had become fragmented, resulting in inconsistent brand messaging and design across multiple locations and platforms. The dealership needed a cohesive marketing strategy capable of maintaining brand integrity while supporting rapid growth and frequent organizational changes. Beyond unifying its visual and digital identity, New West required a partner agile enough to manage diverse marketing initiatives, from acquisitions and advertising to employer branding, while adapting quickly to evolving priorities and business objectives.
MeDM assembled a dedicated team to function as New West’s external marketing department. The engagement began with a comprehensive rebrand and website redesign, focused on creating a scalable marketing framework that reflected New West’s professionalism, reliability, and growth trajectory. MeDM developed brand guidelines, streamlined messaging, and executed a wide range of marketing deliverables spanning digital and traditional media.
Throughout the partnership, MeDM emphasized flexibility, open communication, and proactive problem-solving. The team leveraged both in-person and virtual meetings to stay aligned with New West’s evolving needs, often re-prioritizing resources to accommodate urgent requests or new strategic directions. Their approach combined strategic insight with creative versatility, ensuring that every deliverable, from digital campaigns to physical signage, reinforced the unified New West brand.
Over three and a half years, MeDM delivered more than 150 successful projects and campaigns, driving measurable results across New West’s marketing ecosystem. Major achievements included a complete website redesign, the seamless integration of new acquisitions, and the creation of comprehensive brand guidelines. MeDM also produced impactful creative materials such as billboard and vehicle wrap designs, radio and video advertisements, SEO and SEM campaigns, email marketing initiatives, and recruitment-focused employer branding.
MeDM showcased strong project management by remaining highly responsive and adaptable to New West’s changing priorities. The team efficiently reallocated resources and adjusted timelines to meet evolving needs, ensuring flexibility and seamless delivery across all projects.
MeDM stood out for its exceptional client care, making New West feel like their top priority. The team’s deep internal talent, hands-on involvement from all members, and consistently responsive approach created a partnership built on trust, attention, and genuine commitment to the client’s success.
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