Invico Capital engaged MeDM to build a focused, standalone campaign to support the growth of its factoring solutions offering. The goal was to clearly communicate the value of factoring to Canadian businesses and generate qualified inbound leads through digital channels.
MeDM worked closely with Invico’s leadership and internal project manager, combining strategic planning with creative execution to deliver a campaign that was both visually compelling and performance-driven.
Invico Capital is a Canadian investment fund management firm offering a range of alternative investment and financing solutions. As part of its broader portfolio, Invico provides factoring services to support cash flow and growth for Canadian businesses across multiple industries.
To scale this offering, Invico required a clear, targeted campaign that could educate potential clients, differentiate its services, and generate consistent lead volume.
Factoring is a specialized financial solution that requires clear explanation and strong positioning to resonate with the right audience. The challenge was to simplify a complex offering without oversimplifying its value, while also ensuring the campaign appealed to specific industries most likely to benefit from factoring services.
The opportunity was to build a dedicated campaign—separate from Invico’s core brand messaging—that could focus entirely on factoring solutions and act as a scalable lead-generation engine.
MeDM began by developing campaign-specific brand guidelines to ensure consistency across all creative assets while remaining aligned with Invico’s broader brand. A custom landing page was then designed to clearly outline the benefits of factoring, address common objections, and guide users toward conversion.
The landing page was fully developed and seamlessly integrated into Invico’s existing WordPress website, maintaining brand continuity while allowing for campaign-specific tracking and optimization. MeDM also wrote clear, benefit-driven copy tailored to Canadian business owners and decision-makers.
To drive traffic, MeDM created animated digital ads deployed across LinkedIn, Google Search, Google Display, and YouTube. All leads were integrated directly into Invico’s CRM, ensuring fast follow-up and accurate performance tracking.
Over an 18-month period, the campaign consistently generated strong traffic and lead volume, producing more than 15 qualified leads per month. The campaign performed across multiple digital channels and successfully supported the profitable expansion of Invico’s factoring services.
The campaign remained effective until broader changes in Alberta’s financial climate impacted demand, demonstrating both the scalability and durability of the solution during favourable market conditions.
Project management included regular in-person meetings and close collaboration with Invico’s owner and internal project manager. This hands-on approach ensured alignment at every stage, from strategy and creative development to launch and ongoing optimization.
What set MeDM apart was its ability to combine strategic clarity with creative execution. By translating a complex financial offering into a clear, compelling campaign, MeDM helped Invico reach the right audiences and drive measurable business results. Their collaborative approach and attention to detail resulted in a campaign that delivered real value and long-term impact.
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