G3 was launched to focus specifically on green energy solutions, including co-generation, wind, and solar. To stand out in a rapidly evolving sector, the new subsidiary required a clean, contemporary, and professional brand identity that aligned with the technical sophistication of its services.
MeDM’s mandate was to establish the entire visual and messaging framework of the company, ensuring consistency across digital and print materials. The agency brought deep industry familiarity from previous work with Catch Engineering, allowing for efficient collaboration and an accelerated creative process.
Green Grid Generation (G3) was formed by Catch Engineering, a respected electrical engineering consultancy known for its work in industrial and utility segments. G3 represented a strategic expansion into sustainable and renewable energy production, complementing Catch’s legacy expertise while positioning the organization for future-focused opportunities.
G3 needed a brand that clearly communicated its role in Alberta’s energy transition while maintaining the credibility and technical rigor associated with Catch Engineering. The company required a fresh identity that felt modern and trustworthy, capable of appealing to institutions, industrial clients, and partners exploring renewable energy solutions. The challenge was to create a standalone brand strong enough to compete in the green-energy marketplace, yet cohesive enough to align with Catch’s overarching values and reputation.
MeDM began by developing the company’s name, crafting an identity that clearly reflected its mandate in green power generation. This foundation allowed the team to design a logo and brand system that conveyed innovation, reliability, and environmental responsibility.
From there, MeDM built a custom WordPress website, designed business cards and stationery, and produced a suite of professional marketing materials, including brochures, case studies, and a PowerPoint template. These materials provided G3 with a cohesive toolkit to communicate its expertise and offerings across client engagements, proposals, and introductory meetings.
The G3 brand was extremely well received by clients and industry partners. The strong visual identity and clear messaging supported the development of multiple business opportunities and demonstrated the company’s commitment to advancing Alberta’s renewable energy landscape. Although G3 was later reintegrated into the larger Catch Engineering brand for operational streamlining, its identity successfully served its purpose during the launch and growth phase.
The collaboration benefited significantly from MeDM’s longstanding relationship with Catch Engineering. Familiarity with the electrical engineering sector enabled fast, efficient development of the brand and website. Regular communication and a deep understanding of the client’s technical environment ensured that G3’s materials accurately captured the company’s value proposition and vision.
MeDM’s ability to integrate seamlessly with client teams and quickly understand complex technical industries set them apart. Their combination of creative insight, industry knowledge, and strategic branding gives clients confidence that the final materials will reflect their expertise accurately and professionally. G3’s leadership appreciated MeDM’s ability to translate engineering-driven concepts into a compelling and accessible brand presence.
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