MeDM was engaged to enhance CEDA’s online recruitment marketing strategy. The goal was to modernize and diversify the company’s digital presence, positioning CEDA as an employer of choice within the industrial services sector.
A small, agile MeDM team led by David collaborated closely with CEDA’s recruitment department to conceptualize, design, and deploy a cohesive campaign. The team worked remotely throughout the project, ensuring constant communication and proactive management to keep deliverables on track and aligned with CEDA’s goals.
Founded in 1973, CEDA has a long and proud history in North America as an innovative provider of industrial services. The company delivers specialized technologies, equipment, and processes to ensure the success of its clients’ operations. Within this context, CEDA’s recruitment team is responsible for building the organization’s employer brand and attracting top talent across a wide range of industrial job families.
With the onset of the global pandemic, traditional recruitment channels such as job fairs and in-person networking events were no longer feasible. Although CEDA already maintained a strong digital presence, the company recognized the need to elevate its online marketing strategy to effectively connect with potential candidates. MeDM was brought on to help translate CEDA’s employer value proposition into a digital campaign that would stand out in a competitive labor market and reach talent through compelling creative and strategic media placement.
MeDM began by leveraging CEDA’s existing content on its Mobile Workforce program to build a series of digital ads focused on recruitment storytelling. The team developed creative concepts, storyboards, and animated assets that captured the energy and professionalism of CEDA’s brand. This included vectorizing and animating the company’s logo, producing static and motion ad variations, and refining visuals through advanced image editing and design.
The final campaign was executed through Google’s Display Network, supported by remarketing strategies to maximize reach and engagement among target audiences. Throughout the process, MeDM maintained a strong focus on technical precision and brand alignment, ensuring that every design and animation reinforced CEDA’s reputation for innovation and reliability.
The campaign produced impressive results within its first two months, generating over 800,000 impressions and driving a significant increase in traffic to CEDA’s career page. Beyond metrics, the initiative enhanced overall brand recognition and positioned CEDA as a top employer in the industrial services sector. The project met all goals set by the recruitment team, exceeding expectations for creativity, execution, and performance under tight timelines.
MeDM’s project management approach was proactive, transparent, and highly collaborative. The remote workflow was seamless, with David and his team consistently staying ahead of deadlines and providing updates before they were requested. Their responsiveness to feedback and ability to anticipate client needs ensured a smooth process from start to finish. CEDA’s team felt heard and understood, with MeDM even conducting additional market research to strengthen the campaign’s relevance and impact.
What set MeDM apart was its strong technical expertise and ability to translate complex digital marketing concepts into clear, actionable strategies. Their team not only executed with precision but also communicated their approach in a way that empowered CEDA to make informed decisions. Despite challenging timelines, MeDM exceeded expectations, delivering high-quality creative work backed by deep technical knowledge and a genuine commitment to client success.
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