Case Study

Catch Engineering

Summary

Catch Engineering partnered with MeDM Inc. to redefine its brand identity, refresh its website, and develop comprehensive marketing materials that accurately reflected the company’s expertise in the energy, oil, and gas sectors. Through a series of branding, design, and digital marketing initiatives, MeDM elevated Catch Engineering’s market presence, expanded its digital reach, and helped position the firm as an innovative and approachable industry leader. The partnership, which began in 2015, continues to deliver measurable value through increased engagement, lead generation, and positive client feedback.

Company
Catch Engineering
Industry
Engineeriing
Location
Calgary, AB
Company Size
11-50 Employees

Services

  • Brand Strategy.
  • Content Strategy.
  • Strategic Communications.
  • Creative & Content.
  • Marketing Implementation.
  • Web Development.
Project Summary

Recognizing the need for a strategic marketing partner, Catch Engineering engaged MeDM to overhaul its communications and digital identity.

Over the years, MeDM has completed approximately twenty projects for Catch Engineering, ranging from social media growth and digital advertising to content development and brand collateral. Their work has played a key role in helping the company strengthen its reputation, generate new business, and maintain a consistent visual and messaging standard across all marketing channels.

Client Background

Catch Engineering is an established engineering consultancy providing specialized services to clients in the energy, oil, and gas industries. Led by experienced engineers and industry veterans, the company is known for its technical excellence, innovation, and client-focused approach. The firm’s leadership sought a marketing partner that could help translate its complex engineering expertise into accessible, compelling messaging and design.

Challenge / Opportunity

Before partnering with MeDM, Catch Engineering’s marketing efforts were largely handled internally, resulting in limited materials that were overly personal and inconsistent in quality. The company’s website was outdated, and its marketing collateral lacked the professionalism required to reflect its technical capabilities. Catch Engineering needed a partner who could provide strategic branding support, refresh its digital presence, and create marketing materials that would appeal to both clients and prospective partners.

Solution

MeDM began by strengthening Catch Engineering’s online presence, first enhancing the LinkedIn profile of the company’s leadership to expand professional networks and build brand visibility. The success of this initial effort led to a long-term partnership involving a wide range of creative and strategic deliverables, including case studies, brochures, proposal templates, presentation decks, and a new corporate website.

To complement these foundational materials, MeDM developed landing pages, executed Google Ads campaigns, and launched a remarketing initiative featuring animated digital ads. The team also produced high-quality video content, such as a project video capturing a generator lift operation, which helped showcase the company’s on-site expertise. Each initiative was carefully crafted to align with Catch Engineering’s voice, values, and technical precision while presenting the firm as modern and approachable.

Result

MeDM’s efforts produced measurable success across multiple channels. The company’s online visibility grew significantly, with the leadership’s LinkedIn connections more than doubling — from under 1,000 to over 2,200 — due to targeted networking and content strategies. The refreshed website and marketing materials received consistent praise from clients and peers, while new leads and customer inquiries began flowing directly through the company’s website. The ongoing remarketing campaign further reinforced brand awareness, with audiences frequently recognizing and engaging with Catch Engineering’s digital ads.

Client Feedback
We’re not everywhere, but MeDM Inc makes it seem like we are.

Hartley Harris
President, Catch Engineering

Project Management

David and his team at MeDM maintained an attentive, hands-on approach to project management. They worked closely with Catch Engineering’s busy technical staff to ensure timely completion of all deliverables, guiding them through necessary inputs and approvals. Regular weekly communication and biweekly in-person meetings ensured continuous progress and accountability, even across multiple concurrent projects.

Unique about Medm

What makes MeDM distinct is their ability to blend creativity with business strategy. While Catch Engineering approaches problems with linear, analytical thinking, MeDM introduced a fresh creative perspective that helped unlock new marketing opportunities. David’s tenacity and dedication to client success stood out. he is deeply committed to ensuring every project generates real value and measurable ROI. This blend of creativity, persistence, and results-oriented focus continues to define the long-standing partnership between MeDM and Catch Engineering.

Ratings

5.0

  • Quality

    Services & Deliverables

    5.0

  • Schedule

    On time / Deadline

    5.0

  • Cost

    Value / Within Estimate

    5.0

  • Willing to Refer

    NPS

    5.0