Why Exactly is ‘Content King’?

In recent years the buying process for consumers has changed. For decades potential customers were presented with a range of options and reasons to purchase an item and the focus […]



Does the Social Platform You Choose for Your Business Really Matter?

Does the Social Media Platform You Choose for Your Business Really Matter? Sometimes when you run a business it seems like your day is one never ending stream of important […]



Calgary Video Marketing

Calgary Video Marketing Video marketing is already a big player in marketing success, but why has it not been embraced by so many companies in waging a war on visibility? […]



Worst. Marketing. Advice. Ever!

Worst. Marketing. Advice. Ever! ‘I always advise people never to give advice.’ PG Wodehouse People have a tendency to give advice – whether you want it or not. It doesn’t […]



5 Highly Influential Online Marketing Practices

5 Highly Influential Online Marketing Practices That Will Shape 2015   Since the explosion of social media in the digital era, and inevitable melding of it into a powerful marketing […]



A Corporate Branding Agency – and You!

A Corporate Branding Agency – and You!   Why does a corporation need a brand? And what is a corporation anyway? Every company needs a brand – and identity. Something that a consumer can […]



Why Companies Now Need a ‘SMales’ Funnel

Why Companies Now Need a ‘SMales’ Funnel   One topic of hot discussion in the upper echelons of marketing is seriously focused around the Sales Funnel and whether it applies in the […]



Marketing in Calgary

Marketing in Calgary   Nowhere in the country is there more of a need to use all the leverage that marketing has to offer than Calgary. Marketing in Calgary is […]



Is Customer Engagement a Priority?

Is Customer Engagement a Priority? Your customers, and more importantly your prospective customers, are constantly being bombarded with marketing. It’s estimated that the average consumer is exposed to over 3,000 […]



The Balance Between Retention Marketing and Content Marketing

Striking the Balance Between Retention Marketing and Content Marketing Content marketing has been the buzz word, watch word and by word of the sales funnel for the past few years. […]