Corporate Image and Branding

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]



#UnitedBreaksGuitars – A Case Study

#UnitedBreaksGuitars – A Case Study One thing that Carroll was not in control of was the subject matter. The fact that being treated in such a frustrating way by customer […]



The Art of Social Media

The Art of Social Media   Social media is vast and intimidating place to be. With all the smooth talkers, posters, bloggers and writers out there it isn’t easy to […]



Picking a Good Post

Not even as long a decade ago, teams of marketing people would sit round a table, then a desk ,then  light box to produce a powerful and enticing image to […]



Online Marketing – the TED Talk Way

Online Marketing – the TED Talk Way TED talks have become a valuable resource in any walk of life. They inspire, enlighten, inform and delight, helping us all to learn […]



10 Solid Business Reasons Your Website Needs a Redesign

10 Solid Business Reasons Your Website Needs a Redesign If you’re not a website designer it’s hard to know when your website needs a change, or even how much of […]



Why You Need to Hire an Online Marketing Agency

The fundamental principles of marketing will never change, online marketing has changed where we focus our efforts and how a digital marketing agency focuses on them. The power of online […]



15 of the Best Websites to Learn Something New

Online marketing moves at full speed. Sometimes it feels like it doesn’t matter what you do – you can never get ahead of it, as the whole genre appears to […]



Website Designers – Unplugged Case Studies

Website Designers – and other mysterious creatures – Unplugged Case Studies   Website designers seem to be a breed all of their own. It’s like two parallel universes where graphic […]



The Value of Social Media Management

The Value of Social Media Management   Before we get on to the value of social media management, answer these questions: Which social media platform is the best for job […]