Kent Accounting engaged MeDM to refresh its website and implement a structured marketing strategy designed to generate consistent, qualified leads. As a solo practice, the firm required a solution that balanced growth with operational capacity, ensuring that new business could be managed effectively.
MeDM worked closely with the client through in-person collaboration and regular updates, delivering a comprehensive marketing system that supported both immediate lead generation and long-term business value.
Kent Accounting provided professional accounting services to individuals and businesses in the Calgary area. With an established reputation and a loyal client base, the firm sought to modernize its marketing efforts and explore scalable growth opportunities without compromising service quality.
As the firm evaluated future growth and succession options, building a strong and measurable lead funnel became an important strategic priority.
The primary challenge was to improve visibility and lead generation while maintaining control over the pace of growth. Kent Accounting needed a modern website, stronger SEO performance, and diversified lead sources beyond traditional referrals.
The opportunity was to develop a multi-channel marketing approach that could generate predictable demand, enhance brand perception, and increase the overall value of the business.
MeDM began by upgrading the website to improve usability, messaging clarity, and search engine performance. New landing pages were developed to support targeted campaigns and guide prospects through a structured conversion path.
A coordinated digital advertising and direct-mail campaign was then launched, supported by animated digital ads and professionally designed brochures and mailers. These materials clearly communicated the firm’s services and value proposition, driving strong engagement and inbound inquiries.
To further expand lead generation, MeDM designed a trade show booth that enabled Kent Accounting to explore face-to-face outreach in a professional, branded environment. On-page SEO improvements and refined copywriting helped maintain organic visibility and improve lead quality.
The integrated marketing approach resulted in a highly effective sales funnel that generated significant demand. In fact, the response to the new sales materials and mailers was so strong that the client requested that campaigns be scaled back to manage growth at a sustainable pace.
Over time, the strength of the brand, marketing assets, and lead funnel contributed to increased business value and ultimately supported the successful sale of Kent Accounting to Bud Stannix LLP.
Project management included regular in-person meetings, clear timelines, and consistent communication. MeDM delivered all components on time, maintained shared resource folders for transparency, and provided regular progress updates to ensure alignment throughout the engagement.
What set MeDM apart was its ability to connect marketing execution with long-term business outcomes. By building a scalable, results-driven sales funnel and cohesive brand presence, MeDM helped Kent Accounting generate measurable growth while also enhancing the firm’s strategic value—playing a meaningful role in facilitating the eventual sale of the business.
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